Dropshipping is a business model where e-commerce entrepreneurs sell products without having to carry any inventory.

When a store owner receives an order from a customer, they simply contact the supplier, who will then ship the products directly to the customer’s door.

Dropshipping apps like Oberlo let you add products from various suppliers into your shop to fuel your product offering.

The science behind dropshipping

Dropshipping is the perfect business model for new entrepreneurs. It’s simple to set up and manage, and it doesn’t require a large up-front investment.

Plus, it can be a good transitionary phase towards starting your e-commerce business in Singapore!

You can also run your dropshipping business in your spare time – you don’t need to quit your job to start a successful store. Plus, there are several drop shipping niches you can choose from, so you’re sure to find a niche that suits your interests and skills.

In this article, we’ll explain how to choose the best dropshipping niches for your business, and share our top 6 picks for Singapore.

What to pay attention to when choosing a dropshipping niche

Below are some fundamental parameters that you can refer to when picking out a niche for yourself.

Demand

There are a few things to consider when selecting your dropshipping niche. But, arguably the most important is demand. You want to make sure there’s enough interest in the products you’re selling so you can generate consistent sales. After all, if no one is buying your products, you won’t be making any money.

There are a few ways to measure demand. One is to look at Google search volume. This will give you an idea of how many people are interested in the topic. Another is to look at social media engagement.

If people are talking about the topic on social media, that’s a good indication that there’s interest. Finally, you can also look at the competition. If there are a lot of other businesses selling products in your niche, that’s a good sign that there’s demand.

Quick note on seasonal items

Quick note on seasonal items

It’s every merchant’s goal to fill their store with high-demand items that sell well. But it’s also important to not let this mindset tunnel vision you into committing dropshipping’s greatest vice: Chasing short-term profit.

Seasonal items have high sales power and can net you a very fat income in a short amount of time, but they’re not a stable foundation for growth.

Demands can peak tremendously during one month and completely drop to zero the next, hence the term “seasonal”. As such, it’s always a good idea to have your product lineups be a mix of seasonal and evergreen just to be on the safe side.

Profit margin

It’s also important to consider the profit margin of the products you plan to sell.

Some niches are more profitable than others, so it’s important to find a niche that offers high margins. You don’t want to sell products that offer low margins, because you won’t be able to make a profit.

The right pricing strategy should include variables such as your advertising budget, competitor pricing, discounts, and other operating expenses.

Sit back, do some research, and list out how many of the above expenses your business has. After that, it’s time for the markup.

The current consensus points to a 2.5x-3x rate as the ideal markup rate for dropshipping, but as this is merely a referential number, feel free to work the numbers around.

Regardless of what your final pricing will be, as long as you can pay for the product costs, take care of operating expenses, and put some profit into your pocket. Then you’re doing it right.

Competition

Competition can tell you a lot about a market. It can show you how popular a niche is, what products are selling well, and how much profit potential there is.

If there’s no competition in your chosen niche, that could be a sign that it’s not worth entering. After all, why would anyone start a business if they don’t think they can make money?

But if there is competition, that’s a good sign. It means that people are making money in the niche and there’s potential for you to do the same.

Of course, you don’t want to enter a market where there’s too much competition. That could be a sign that it’s too difficult to succeed in. But if there’s healthy competition, that’s a good thing. It means that there’s room for you to make money and grow your business.

So when choosing a dropshipping niche, make sure to consider the level of competition.

Top 6 dropshipping niches in Singapore you can try now

In the next section, we’ll share our top 6 picks for Singapore in 2022.

Women’s Clothing

Women’s clothing is a high-margin, profitable niche with low competition. In 2025, the global apparel market is expected to generate an impressive revenue of approximately US$1.84 trillion. The market is forecasted to grow at a compound annual growth rate (CAGR) of 2.61% from 2025 to 2029. There are several sub-niches you could choose from, such as dresses, blouses, skirts, and pants.

Since women’s clothing is a high-demand product, you’ll have no trouble finding suppliers. And, since there’s low competition, you won’t have to worry about pricing wars.

Baby products

The Singapore baby products market is expected to reach US$34.93m in 2025. This is a rapidly growing niche, and there are several opportunities for entrepreneurs who want to start a dropshipping business in this space. You could sell baby clothes, diapers, strollers, and other related products.

You’ll need to be careful about the competition. There are already several established stores in this space, so you’ll need to find a way to differentiate your store from the competition.

Tools

According to Statista, the Tools & Machines market in Singapore is projected to generate approximately US$30.92 million in revenue in 2025. This market presents a lucrative opportunity due to its high profit margins and relatively low competition. The range of products you can sell within this niche is extensive, including power tools, hand tools, garden tools, and automotive tools.

The diversity within the tools market allows you to tap into various customer needs and industries, making it adaptable to shifting market trends. Additionally, tools are often considered essential, providing a steady demand across professional and DIY sectors.

Beauty products

Beauty products are inherently high-margin items, particularly in categories like premium skincare and cosmetics. Singapore’s market, characterized by high disposable incomes, provides an ideal environment for brands that offer luxury and mid-range products.

While the niche offers high margins, competition is intensifying, particularly from well-established brands and online marketplaces. Localized marketing and a unique value proposition are crucial for standing out.

Camera and smartphone accessories

The global market for camera and smartphone accessories holds significant potential, making it a lucrative niche with high profit margins and relatively low competition. Products such as camera lenses, tripods, protective cases, and other related accessories present excellent selling opportunities.

As a growing market, sourcing suppliers is relatively straightforward. However, competition remains a challenge, with several well-established stores already operating in this space. To succeed, you’ll need to focus on differentiating your store from competitors by offering unique products, competitive pricing, or exceptional customer service.

Gaming gears

The gaming gear market includes a diverse range of products catering to gamers, such as gaming laptops, gaming mice, gaming keyboards, and other related products. With the growth of eSports, live streaming platforms, and casual gaming, demand for gaming gear continues to rise. Technological advancements, such as wireless devices and customizable software, add further appeal.

Gaming gear often involves premium pricing, which can limit appeal to budget-conscious customers unless value is clearly communicated.

New guide

E-commerce business in Singapore made easy

Take your first step with this guide.

E-commerce business in Singapore made easy

Conclusion

As an online entrepreneur, you should always be on the lookout for new and profitable niches to enter. The six niches we’ve listed above are all lucrative, high-margin niches with low competition. If you’re looking for a new niche to explore, these six niches are a great place to start.

Disclaimer: While BBCIncorp strives to make the information on this website as timely and accurate as possible, the information itself is for reference purposes only. You should not substitute the information provided in this article for competent legal advice. Feel free to contact BBCIncorp’s customer services for advice on your specific cases.

Share this article

Industry News & Insights

Get helpful tips and info from our newsletter!

Stay in the know and be empowered with our strategic how-tos, resources, and guidelines.