BBCIncorp Joins Airwallex x HK Federation of E-Commerce Roundtable Event

On 2 June 2026, BBCIncorp attended the Airwallex x HK Federation of E-Commerce Roundtable Event in Hong Kong, represented by Mrs. Emily Hung.

The event brought together professionals and business representatives from different sectors to exchange perspectives on business transformation, technology adoption, and growth in an increasingly connected world. As companies continue to navigate changing market conditions, evolving customer expectations, and rapid technological advancements, discussions focused on how businesses can remain adaptable while pursuing sustainable growth.

Joining the Airwallex x HKFEC roundtable event

Hosted by Airwallex and the Hong Kong Federation of E-Commerce, the roundtable event provided a platform for businesses to explore the opportunities and challenges shaping today’s commercial landscape.

Throughout the event, participants discussed topics ranging from AI adoption and digital transformation to localisation strategies and cross-border growth. The conversations highlighted how businesses are increasingly leveraging technology to improve efficiency, respond to changing customer needs, and unlock new opportunities across markets.

Representing BBCIncorp, Mrs. Emily Hung joined these discussions and gained valuable insights into the trends and developments influencing businesses across different industries.

Transformation as a driver of sustainable growth

A recurring theme throughout the event was the growing importance of transformation in today’s business environment.

As technology continues to reshape industries, businesses are being challenged to rethink traditional approaches and embrace new ways of operating. Whether through AI integration, digital innovation, or market adaptation, transformation is becoming an essential part of maintaining competitiveness and supporting long-term growth.

The discussions also reinforced that sustainable growth is no longer driven solely by expansion. Increasingly, it depends on an organisation’s ability to adapt to change, respond to market developments, and continuously evolve alongside customer and industry expectations.

Growing alongside global businesses

As businesses continue to evolve in a technology-driven and interconnected world, expectations around speed, accessibility, and customer experience are evolving as well.

For BBCIncorp, staying engaged with industry developments helps us better understand how technology is shaping business operations and how professional services can continue adapting to changing client needs. Beyond keeping pace with market developments, these opportunities provide valuable insights into how businesses are navigating growth across different markets and industries.

Through continuous learning and engagement with the broader business community, BBCIncorp remains committed to enhancing the experience we provide to clients while supporting their growth and expansion across borders.

Closing remarks

BBCIncorp appreciates the opportunity to participate in the Airwallex x HK Federation of E-Commerce Roundtable Event and would like to thank Airwallex and the Hong Kong Federation of E-Commerce for facilitating meaningful discussions around transformation, innovation, and business growth.
We look forward to continuing our engagement with the global business community and supporting businesses as they adapt, grow, and expand in an ever-changing business environment.