Navigating The American Dream: Regulatory Considerations For Asia-Pacific Enterprises

Expanding into the U.S. gives Asia-Pacific enterprises access to a vast capital market with a well-established investor base and a supportive regulatory framework. In 2021 alone, U.S. venture-backed companies attracted around US$345 billion in investment, underscoring strong interest in innovative global businesses.

To maximize this potential, a clear understanding of the legal and regulatory environment cannot be overstated. This article will serve as a guide to streamline your entry, helping you confidently navigate every step. Let’s begin!

Overview of U.S. regulatory bodies governing business

When entering the “American dreamland”, businesses must first grasp how the country’s regulatory framework operates. The first step is to dissect the roles of three essential agencies that oversee various sectors:

Federal Trade Commission (FTC)

The Federal Trade Commission is the primary consumer protection agency in the U.S., responsible for promoting a fair and competitive marketplace.

Hundreds of cases are brought by the FTC each year against individuals and companies that violate consumer protection and competition laws. In the e-commerce sector, for instance, the Commission is vigorously enforcing the Advertising and Marketing guidelines to promote accurate advertising and consumer privacy.

Another example of the FTC’s impact can be seen in its documents for Imported Textile and Woolen Products, through the Textile Fiber Identification Act, the Wool Products Labeling Act, and the Care Labeling Rule. These mandate that all textile and wool items sold in the U.S., including curtains and bedding, be clearly labeled with fiber content. In certain cases, appropriate care instructions must also be provided.

Food and Drug Administration (FDA)

The Food and Drug Administration (FDA) is a federal agency responsible for ensuring the safety and proper labeling of food items, cosmetics, and dietary supplements in the U.S. Asian businesses in the food, cosmetics, and medical sectors, including home-based and manufacturing operations, must adhere to FDA regulations before selling their products here.

In addition to the FDA, state and local governments play a vital role in managing food safety standards. For that reason, businesses must leverage the specific requirements of each state where they operate, as well as the regulations that apply to different food establishments (e.g. grocery stores, restaurants, drive-throughs, cafeterias, and food trucks.)

For Asian manufacturers, products must contain no prohibited ingredients and all labels should provide information in English, especially for items unfamiliar to local consumers or need adjustments for American preferences.

U.S. Customs and Border Protection (CBP)

The U.S. Customs and Border Protection (CBP) is one of the largest law enforcement agencies worldwide, safeguarding the United States from security threats such as terrorism and illegal imports, while enabling legitimate international travel and trade.

CBP is the first border agency to handle customs, immigration, border security, and agricultural protection, all under one roof.

If you want to export Asia-Pacific products to the U.S. like matcha or spices, you must comply with CBP regulations regarding tariff rates and the Food and Drug Administration (FDA) standards.

CBP enforces tariffs based on the country of origin and product classification, meaning these products may qualify for reduced duties under the Generalized System of Preferences.

The United States’ key legislation documents

To comply with the U.S. regulatory landscape effectively, foreign enterprises must become acquainted with several key pieces of legislation that influence trading operations.
Here are some pivotal regulations you should consider:

Consumer Protection Laws

The U.S. consumer protection laws enforce fair practices in advertising, pricing, product claims, and refund policies.

One key area of focus is advertising. Enterprises must ensure that all claims about their products are truthful and not misleading. This includes accurate representation of pricing, quality, and performance.

To exemplify, if a product is advertised as “organic,” it must meet the U.S. Department of Agriculture (USDA) standards for organic labeling. These laws require transparent refund policies, protecting consumers from unfair treatment. When a product is defective or does not meet the described standards, consumers have the right to a refund or exchange or receive proper compensation.

Foreign Corrupt Practices Act (FCPA)

The Foreign Corrupt Practices Act (FCPA) is a critical U.S. law that prohibits the bribery of foreign officials to gain or retain business advantages. Its primary goal is to combat corruption while fostering ethical business practices globally.

In particular, it requires ventures to maintain accurate records of all transactions and ensure transparency in their dealings. This regulation applies to both domestic and foreign companies that operate in or interact with the United States.

When proactively implementing anti-corruption measures, you pave the way for smoother interactions with local partners and regulatory bodies, enhancing your business’s operational efficiency.

Data Privacy Regulations

Although there isn’t a single federal data privacy law at the moment, many states have implemented their own rules, such as California’s Consumer Privacy Act (CCPA). These regulations require businesses to notify users about data collection practices, obtain consent, and provide options for consumers to opt out of data sharing.

As a new entrant, compliance with these data privacy standards not only helps you avoid legal complications but also demonstrates your commitment to consumer protection. By prioritizing this aspect, you build trust with customers who are increasingly concerned about how their personal information is handled. This trust then translates into strong reliability and a competitive edge in the market.

Furthermore, adhering to data privacy regulations positions your business as a responsible entity in the eyes of partners and investors.

Legal requirements for market entry into the U.S.

When expanding into the U.S., Asia-Pacific businesses need to go through the foundational legal steps to set up and grow effectively. Here’s a creative look at the core requirements for making a smooth entry.

Requirements on business registration and incorporation

Expanding into the U.S. market offers incredible opportunities, but first, you must lay a solid foundation to ensure a smooth entry.

Choosing the right business structure lets you secure the necessary registrations and licenses much more efficiently. This foundation is especially critical for Asian retailers, as it eases the path for securing trademarks, product patents, and establishing U.S. bank accounts. Thus, it also ensures smoother legal procedures in the event of disputes.

Additionally, with established e-commerce platforms like Amazon enforcing rigorous standards for trademark and product registrations, having a robust legal framework is essential for competing effectively.

By carefully setting up your presence with a reliable legal representative, you’ll be able to position your business for long-term growth and brand visibility in one of the world’s most lucrative markets.

For those wanting to test the U.S. market without full incorporation, registering a business in Hong Kong is also a strategic alternative. This approach allows companies to meet initial operational needs while exploring opportunities in the U.S.

Intellectual property protection legislation

In the fiercely competitive U.S. market, trademarks, patents, and copyrights are vital for protecting your brand’s identity and proprietary innovations.

Registering a trademark makes it easier for customers to recognize and trust your products. While trademark registration is not mandatory in the U.S., where and whether you choose to register can significantly influence the scope of your rights.

If your brand inadvertently resembles a registered trademark, the legal holder has the right to demand that you cease operations or modify your branding.

Immigration and employment laws

For Asian businesses looking to expand into the U.S. by bringing their teams, a close understanding of the visa process is essential. Two of the most relevant visas for this purpose are the H-1B visa and the L-1 visa.

H-1B Visa

The H-1B visa is designed for skilled workers in specialty occupations, such as technology, finance, and healthcare. Securing this visa involves:

• Labor Condition Application (LCA): You must submit an LCA to ensure your employment practices do not adversely affect local working conditions.
• Petition filing: After obtaining the LCA, file Form I-129 with U.S. Citizenship and Immigration Services (USCIS).
• Cap and lottery system: H-1B visas are subject to an annual cap (currently 65,000 visas, with an additional 20,000 for applicants with advanced degrees). Due to high demand, a lottery system is often used.

L-1 Visa

The L-1 visa is suitable for companies transferring employees from a foreign branch to a U.S. office. Some key considerations shall include:

• Qualifying relationship: Your business must demonstrate a qualifying relationship between the U.S. and foreign entities.
• Employee eligibility: The employee must have worked for the foreign entity for at least one continuous year within the last three years.
• Petition filing: Similar to the H-1B process, you must file Form I-129 with USCIS. However, L-1 visas do not have an annual cap.

In addition to securing the right visas, please keep in mind to maintain compliance with U.S. labor laws regarding wages, working conditions, and employee rights as well.

Tax regulations and compliance

Entering the dynamic U.S. e-commerce market requires a keen understanding of the intricate tax landscape. Here, businesses must get familiar with a complex system including federal, state, and local taxes, each presenting its own challenges and requirements.

Federal taxes

At the federal level, U.S. income tax is levied on profits generated from business operations, necessitating strict compliance with Internal Revenue Service (IRS) regulations. The IRS mandates that all businesses, regardless of origin, file annual tax returns and adhere to specific reporting standards.

Additionally, businesses engaging in intercompany transactions must comply with transfer pricing regulations. These regulations ensure that transactions are conducted at “arm’s length,” meaning they should reflect market conditions and pricing agreed upon by the parties involved.

Currently, corporations are subject to a flat federal corporate income tax rate of 21%. This rate applies to all profits generated from business operations, regardless of whether the entity is domestic or foreign. The Tax Cuts and Jobs Act of 2017 established this rate, replacing a tiered system that imposed higher rates on higher income levels.

State and local taxes
Depending on where a business operates, it is also subject to various state and local taxes. Specifically for e-commerce and retail businesses, these taxes include state income taxes, sales taxes, and other local levy requirements. Each of these taxes is crucial to financial compliance and overall cost management.

Among the five states with the highest combined state and local sales tax rates are Louisiana (9.56%), Tennessee (9.55%), Arkansas (9.45%), Washington (9.38%), and Alabama (9.29%).

State income tax

State income tax is an additional tax on business profits, with rates and regulations varying across states. While some states, like Nevada and Texas, do not impose corporate income tax, others, such as California and New York, have relatively higher rates.

For example, according to recent data, California imposes a flat corporate tax rate of 8.84%, while New York’s rate is 7.25% for most corporations.

Sales tax

If you’re planning to work in e-commerce and retail businesses, sales tax obligations are indeed based on both state and local levels.

Since the Supreme Court decision in South Dakota v. Wayfair (2018), many states have implemented economic nexus laws, which require companies to collect and remit sales tax if they exceed certain sales volume or transaction thresholds, regardless of physical presence.

The “nexus” proportion generally arises from various factors that establish a business’s connection within a state. For instance, maintaining a physical storefront, hiring employees, or using third-party shipping services within a given state can contribute to nexus.

Local taxes and additional levies

In certain U.S. localities, other taxes such as property, local sales, and franchise taxes are levied to fund municipal or state-level services.

Franchise taxes, in particular, are prominent in states like Delaware and California. These are annual fees imposed on businesses as a “privilege tax” for the right to operate within the state. Unlike corporate income taxes, which are based on profits, franchise taxes are generally calculated using factors such as revenue, the value of assets, or a flat rate based on the company’s legal structure (e.g., LLC, corporation).

For instance, Delaware’s franchise tax calculation depends on a business’s number of authorized shares or an alternative “assumed par value capital method.” Meanwhile, California bases its franchise tax for LLCs on gross income sourced in the state.

In conclusion

Expanding into the U.S. market is a bold and promising step for any Asian business, but it requires a clear understanding of the regulatory landscape. From tax obligations to registration laws and compliance with federal and state authorities, each requirement brings its own complexities but also vital opportunities.

Your journey to the U.S. market doesn’t have to be overwhelming. With our expertise in incorporation, banking, and various other company services, we’re here to make the process seamless and straightforward!

Ready to take the next step? Reach out to BBCIncorp Team at service@bbcincorp.com, and for more advice on your path to success in the U.S. today.

Share this article